1. Information We Collect
Information You Provide Voluntarily
- Calculator Inputs: State selection, home square footage, current heating system type, and any other form inputs
- Contact Information: Name, email address, phone number, and mailing address when provided through forms or subscriptions
- Communications: Messages, feedback, questions, or other communications you send to us
- Survey Responses: Responses to optional surveys about your heat pump experience or preferences
- Account Information: If we implement user accounts, username, password, and profile preferences
Automatically Collected Information
- Website Analytics: Pages visited, session duration, bounce rate, referral sources, and user flow patterns
- Technical Data: IP address, browser type and version, operating system, device type, screen resolution
- Interaction Data: Clicks, scrolling behavior, form interactions, calculator usage patterns
- Location Information: Approximate geographic location derived from IP address (city/state level)
- Cookies and Tracking: Session cookies, analytics cookies, preference cookies, and similar tracking technologies
Third-Party Data Sources
- Analytics Providers: Google Analytics, other web analytics services
- Social Media: If you interact with our social media accounts or share our content
- Advertising Networks: Data from advertising platforms if we use paid advertising
- Partner Integrations: Data from HVAC contractors, rebate programs, or other business partners
2. How We Use Your Information
We may use the information we collect for the following purposes:
- Service Provision: Deliver heat pump cost estimates, rebate information, and educational content
- Communications: Send requested reports, newsletters, updates about incentive programs, and respond to inquiries
- Website Improvement: Analyze usage patterns, optimize calculator accuracy, and enhance user experience
- Marketing: Send promotional materials about heat pump products, services, or educational content (with opt-out options)
- Business Operations: Maintain records, process transactions, and manage business relationships
- Legal Compliance: Comply with applicable laws, regulations, legal processes, and governmental requests
- Safety and Security: Protect against fraud, abuse, and security threats
- Research and Development: Improve our services and develop new features or content
3. Information Sharing and Disclosure
We may share your personal information in the following circumstances:
Service Providers and Business Partners
- Technology Providers: Web hosting, analytics, email delivery, customer support platforms
- HVAC Contractors: Licensed installers in your area when you specifically request referrals
- Marketing Partners: Email marketing services, advertising platforms, social media networks
- Payment Processors: If we implement paid services or product sales
- Content Partners: Organizations that help us create or distribute educational content
Legal and Safety Requirements
- Legal Compliance: When required by law, regulation, legal process, or governmental request
- Safety Protection: To protect our rights, property, or safety, or that of our users or others
- Fraud Prevention: To investigate, prevent, or take action regarding illegal activities or policy violations
- Business Transfers: In connection with mergers, acquisitions, or asset sales
Aggregated Data
We may share aggregated, de-identified information that cannot reasonably be used to identify you for research, marketing, or business purposes.
We do not sell, rent, or trade your personal information to third parties for their marketing purposes without your explicit consent.
4. Cookies and Tracking
We use cookies and similar technologies to:
- Remember your calculator preferences and inputs
- Analyze website traffic and user behavior
- Provide personalized content and recommendations
You can control cookies through your browser settings, but some features may not work properly if disabled.
5. Data Security
We implement appropriate security measures to protect your information, including:
- Encryption of data in transit and at rest
- Regular security audits and updates
- Limited access to personal information on a need-to-know basis
6. Your Privacy Rights
Depending on your location and applicable laws, you may have the following rights:
Data Access and Control
- Access: Request a copy of the personal information we have collected about you
- Correction: Request correction of inaccurate or incomplete personal information
- Deletion: Request deletion of your personal information (subject to legal retention requirements)
- Portability: Request a copy of your data in a structured, machine-readable format
- Restriction: Request limitation of processing of your personal information
Marketing and Communications
- Opt-out: Unsubscribe from marketing emails and newsletters at any time
- Cookie Control: Manage cookie preferences through browser settings
- Do Not Track: We honor browser Do Not Track signals where technically feasible
California Privacy Rights (CCPA)
California residents have additional rights under the California Consumer Privacy Act, including the right to know what personal information is collected, sold, or disclosed, and the right to opt-out of the sale of personal information.
European Privacy Rights (GDPR)
If you are in the European Economic Area, you have rights under the General Data Protection Regulation, including the right to object to processing and the right to lodge a complaint with a supervisory authority.
To exercise any of these rights, please contact us using the information provided at the end of this policy.
7. Children's Privacy
Our website is not intended for children under 13. We do not knowingly collect personal information from children under 13. If we become aware that we have collected such information, we will delete it promptly.
8. Changes to This Policy
We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last updated" date.
← Back to Heat Pump Guide